Why I feel my logo looks better

BEFORE

               

        AFTER

The reasons why I think the ‘after’ logo looks better than before (original) logo:-

-It has a creative and sophisticated composition than the before logo.

-the tag line is more appealing and makes it feel like it was referring to you.

-the different usage of fonts makes it look integrated and together. Makes it feel    like it’s one piece.

-The selection of the particular font also makes it look more professional.

- the arrangement of the letters also creates a flow, representing water

- removing the plus sign and swirly line makes it more eye catching and interesting

 -the letters/numerals are evenly spaced than the before logo

- the caption ‘sea-derived skincare’ gives off a vague meaning. Many questions like, is the product made from water? Does it contain sea salts? What does it mean by sea derived?? And many other questions arise.

- My logo looks more feminine and as the company targets working women, my logo looks more appropriate for the brand.

- The caption of the after logo also looks more feminine and would definitely attract female consumers