Pitch

After ‘laying my eyes’ on the logo for the first time, I was quite impressed by the composition of the logo. Nowadays we can see that the more popular the brand is, the more are its consumers. There are certain elements that could be a potential candidate for certain changes.  First of all the tag line ‘sea-derived skincare’ gives off a vague idea. It could be prone to a lot of criticism. Also the logo looks more masculine and could be considered for a male audience. I have redesigned the logo for this very brand and I have come up with a different aspect for this logo. My logo would be more feminine in appearance and would emphasize the company’s desires to sell this product to a female audience. I have also changed the tag line or the caption line of this logo. The new tag line ‘for the freshness within you’ is more attractive and makes it feel as if it was referring to you. The uniqueness and the composition of my logo would be eye-catching and would make the brand more popular. This could be of very attractiveness to the teenagers and middle age woman which could extremely profitable to the company in the long run.