Good Brand: Nike

The Nike brand is considered a highly effective brands across many disciplines. Nike is a major traded footwear, clothing, sports equipment seller based in the US. It is the world’s leading supplier of athletic shoes and major manufacturer of sports equipment. The brand alone is worth $10.7 billion making it the most valuable brand among sport businesses. ‘Nike’ means the Greek goddess of victory. Both businesses professionals and consumers consider Nike as well established and well respected. Nike has contracted with more than 700 shops around the world and has offices located in 45 countries outside the United States. Most of the factories are located in Asia including --Indonesia

- China

- Taiwan

- India

- Thailand

- Vietnam

- Pakistan-

 Philippines

- Malaysia

The responsible agency's profile

W+K is an independently owned American advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and its headquarters is in Portland, Oregon. It is one of the largest independently-owned advertising agencies in the world.


Examples of the brand in use

Nike Air Max

       

Nike+ Sportwatch GPS (With Sensor)

     

Nike 6.0, Nike NYX, and Nike SB shoes, designed for skateboarding

Nike Air Jordan XX3, a high-performance basketball shoe 

          Nike recently teamed up with Apple Inc. to produce the Nike+ product that monitors a runner's performance via a radio device in the shoe that links to the iPod nano.

Why do I think Nike is successful?

There are many reasons to why I like Nike, but to start off, let’s begin with the logo.

·         The tick mark or the ‘swoosh’ is very appealing to the eye.  The swoosh simultaneously represents athleticism, competition and victory. With one solid brush stroke, viewers of the swoosh or the tick mark, know what it means and what it stands for.

·        The slogan “Just Do It”  brings the feeling of determination and victory when one hears it. So the logo and the tag line together is a deadly combo, portraying Nike’s brand goals and reflects athleticism and victory.

·        Their most effective brand elements are its use of print ads. An example of this is the Nike’s Real Women Ads. This ad shows what it means to be a real woman and highlight some specific part of their body (ex hips, legs, thighs). These Nike ads play on women’s insecurities, but displays them in a way that empowers the female. So I feel this is highly effective.

·        Nike’s effective  branding  play a major role in its success.

·         Its success is attributed to innovativeness well as competitive research to know what is selling in the market.

·        Initially they started selling shoes but later moved onto other lines such sports clothing, sports gear etc.

·        Their shoes are well designed, they provide good comfort and have good styles.

·        Nike’s advertising campaigns are very clever and sophisticated, which in turn attracts consumers

·        All of their products are carefully designed and they have top class quality. This is another reason why people get addicted to the brand and spend hundreds of dollars on Nike clothing, gear, shoes etc.

·        Nike has hired top of the line athletes (ex. Jordon) to represent them, helping them to publicise products from Nike (by matching their market position).

These are the reasons why I think Nike is successful and me, myself being a Nike addict , I know that Nike is a great brand and they have the most comfortable shoes on earth!!