Market Demographic of H2OPlus

H2O Plus products are positioned in the marketplace in the prestige category, made to be appealing to the prized 25-39 year old urban professional female demographic, This is also influenced by the their interest in personal appearance, Focusing on money rather than quality and  growing disposable income.The H2O Plus brand identity is distinctive in its use of unique approach to product textures, colours, and fragrance as well as its distinctive minimalist approach to packaging and retail environment. The Company's products are priced competitively in the prestige category. So H2O Plus is highly priced because they focus on their quality and its effectiveness.