Rationale: H2O Plus

RATIONALE

PRODUCT- H2O PLUS COSMETICS

H2O Plus is probably a brand that no one has heard of but apparently the product is more effective and ‘skin- loving’ than the other skincare products out there. Product wise, H2O products can be compared to other big cosmetic companies out there. It’s only after use that one recognises the refreshing and enriching effect of the product. The main drawback I see is its logo and its advertising campaigns.

The reasons why I think this company needs a rebrand are the following:-

·        The letters/numbers aren’t properly spaced.

·        The plus sign and the swirly line just don’t match with the H2O symbol

·        ‘sea-derived skincare’ just don’t sound right. Makes it more vulnerable to suspicions and criticism.

·        Overall appearance of the logo isn’t eye appealing(it looks crappy)

·        Confusing at first sight- whether the product is made from pure water (H2O)? Is it water proof? Does it cause skin irritation (sea derived)? and many other questions.