Reflection

What about your project was most successful? Explain.
 The part that I felt was the most successful were the print ads. According to me they looked professional in their composition and eye-catching.

What about your project was least successful?Explain.
I felt that my animated banner wasn't that creative compared to my other work. If my vision provided a better sight then I believe that i could have done a better job in animating the banner.

How did you manage your time during the project?
I did a bit by bit everyday and I also worked at home. So i was able to complete my summative inspite of my constant visits to the hospital.

What would you change about your work?
What I would change is my animated banner. I would definitely  try to make a more complicated composition and integrate different effects to make it eye-catching. If I had more time I would have made a commercial ad instead of the animated banner.

What mark do you believe that you have earned on the project? Explain.
Considering the facts that I have take the initiative to complete all parts of the assignment, I believe that I would have got a pretty decent mark. I think I would have got 85%  plus, as I have a mixture of excellent and okay-looking works. So I believe I have earned a 90% on the assignment.

H2O Animated ad- Part 3 (2)

Billboard poster- Part 3 (1)

Layout

Why I feel my logo looks better

BEFORE

               

        AFTER

The reasons why I think the ‘after’ logo looks better than before (original) logo:-

-It has a creative and sophisticated composition than the before logo.

-the tag line is more appealing and makes it feel like it was referring to you.

-the different usage of fonts makes it look integrated and together. Makes it feel    like it’s one piece.

-The selection of the particular font also makes it look more professional.

- the arrangement of the letters also creates a flow, representing water

- removing the plus sign and swirly line makes it more eye catching and interesting

 -the letters/numerals are evenly spaced than the before logo

- the caption ‘sea-derived skincare’ gives off a vague meaning. Many questions like, is the product made from water? Does it contain sea salts? What does it mean by sea derived?? And many other questions arise.

- My logo looks more feminine and as the company targets working women, my logo looks more appropriate for the brand.

- The caption of the after logo also looks more feminine and would definitely attract female consumers

LOGO REDESIGN

LOGO REDESIGN

LOGO REDESIGN

LOGO REDESIGN

LOGO REDESIGN

The style/feeling that I want my logo to convey.

As my logo is that of a refreshing, sea derived skin care cream, I want my logo to convey the feeling of freshness. The feeling one gets when cool water trickles down their face on a hot and humid day or a soft breezy day. By using the Creams and scrubs H20 plus has to offer, the customer should feel the same cool, breezy effect on their skin. An angelic glow of natural, enriched skin.  The consumers should be able to feel the explosive coolness and the sweetness when the water trickles down their face

Pitch

After ‘laying my eyes’ on the logo for the first time, I was quite impressed by the composition of the logo. Nowadays we can see that the more popular the brand is, the more are its consumers. There are certain elements that could be a potential candidate for certain changes.  First of all the tag line ‘sea-derived skincare’ gives off a vague idea. It could be prone to a lot of criticism. Also the logo looks more masculine and could be considered for a male audience. I have redesigned the logo for this very brand and I have come up with a different aspect for this logo. My logo would be more feminine in appearance and would emphasize the company’s desires to sell this product to a female audience. I have also changed the tag line or the caption line of this logo. The new tag line ‘for the freshness within you’ is more attractive and makes it feel as if it was referring to you. The uniqueness and the composition of my logo would be eye-catching and would make the brand more popular. This could be of very attractiveness to the teenagers and middle age woman which could extremely profitable to the company in the long run.

Market Demographics of L'oreal

    Recently even young girls wear make-up, as young as 12-13 years of age. L'oreal target young teens. Women after marriage give up make up, so they target these groups as well. Successful working women with high and middle income in the urban areas are their main target. In some religion (Muslim) make up isn’t allowed so it is hard to find a place in Saudi Arabia. Asia, Europe and America are their main targets.Climate is another important factor so it is not possible to use make up in hot weather.

  HOW H2O PLUS AND L'OREAL COMMUNICATE TO THEIR SPECIFIC CLIENTELE

     L'oreal is able to communicate to their clientèle by using  famous actresses for their campaign and this is very effective to a certain level. Teens get  attracted to these kinds of campaigning and they are very useful as these ads are very eye catching to the audience. They use 'compliments' technique in their advertising techniques. Their tag  line "because you're worth it" makes a claim that we should be using the product for the high social status associated with it. All the actresses in l'oreal ads claim  that they use that specific product cause they're worth it. Also their products are very costly and high quality. People nowadays have the tendency of thinking that the higher the price the better the quality. All these techniques can clearly take their message across.

    H2O PLUS

    H2O Plus on the other hand have a target between 25-39 year old, their ads aren't that attractive as the ones for L'oreal. They mostly concentrate on the refreshing aspect of the product. Their brand name isn't very popular  and they don't have much commercial ads as l'oreal ( which explains its unpopularity.)While researching on this topic I just found a Japanese/Chinese (I'm not sure which one) ad. I haven't found any other commercial ads and they aren't able the message across as well as L'oreal. So this product is for those females who want to improve their natural beauty and give them refreshing looks.For someone who believes in the quality of the product and its natural ingredients rather then the short term stunning look. Their products are really costly and have good quality. But they don't have enough customers to get their message across.So these products are usually bought by female customers who care about the natural enrichment of their skin rather than buying chemical make up products that gradually ruins the natural glow of their skin.

Market Demographic of H2OPlus

H2O Plus products are positioned in the marketplace in the prestige category, made to be appealing to the prized 25-39 year old urban professional female demographic, This is also influenced by the their interest in personal appearance, Focusing on money rather than quality and  growing disposable income.The H2O Plus brand identity is distinctive in its use of unique approach to product textures, colours, and fragrance as well as its distinctive minimalist approach to packaging and retail environment. The Company's products are priced competitively in the prestige category. So H2O Plus is highly priced because they focus on their quality and its effectiveness.

Good Brand: Nike

The Nike brand is considered a highly effective brands across many disciplines. Nike is a major traded footwear, clothing, sports equipment seller based in the US. It is the world’s leading supplier of athletic shoes and major manufacturer of sports equipment. The brand alone is worth $10.7 billion making it the most valuable brand among sport businesses. ‘Nike’ means the Greek goddess of victory. Both businesses professionals and consumers consider Nike as well established and well respected. Nike has contracted with more than 700 shops around the world and has offices located in 45 countries outside the United States. Most of the factories are located in Asia including --Indonesia

- China

- Taiwan

- India

- Thailand

- Vietnam

- Pakistan-

 Philippines

- Malaysia

The responsible agency's profile

W+K is an independently owned American advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and its headquarters is in Portland, Oregon. It is one of the largest independently-owned advertising agencies in the world.


Examples of the brand in use

Nike Air Max

       

Nike+ Sportwatch GPS (With Sensor)

     

Nike 6.0, Nike NYX, and Nike SB shoes, designed for skateboarding

Nike Air Jordan XX3, a high-performance basketball shoe 

          Nike recently teamed up with Apple Inc. to produce the Nike+ product that monitors a runner's performance via a radio device in the shoe that links to the iPod nano.

Why do I think Nike is successful?

There are many reasons to why I like Nike, but to start off, let’s begin with the logo.

·         The tick mark or the ‘swoosh’ is very appealing to the eye.  The swoosh simultaneously represents athleticism, competition and victory. With one solid brush stroke, viewers of the swoosh or the tick mark, know what it means and what it stands for.

·        The slogan “Just Do It”  brings the feeling of determination and victory when one hears it. So the logo and the tag line together is a deadly combo, portraying Nike’s brand goals and reflects athleticism and victory.

·        Their most effective brand elements are its use of print ads. An example of this is the Nike’s Real Women Ads. This ad shows what it means to be a real woman and highlight some specific part of their body (ex hips, legs, thighs). These Nike ads play on women’s insecurities, but displays them in a way that empowers the female. So I feel this is highly effective.

·        Nike’s effective  branding  play a major role in its success.

·         Its success is attributed to innovativeness well as competitive research to know what is selling in the market.

·        Initially they started selling shoes but later moved onto other lines such sports clothing, sports gear etc.

·        Their shoes are well designed, they provide good comfort and have good styles.

·        Nike’s advertising campaigns are very clever and sophisticated, which in turn attracts consumers

·        All of their products are carefully designed and they have top class quality. This is another reason why people get addicted to the brand and spend hundreds of dollars on Nike clothing, gear, shoes etc.

·        Nike has hired top of the line athletes (ex. Jordon) to represent them, helping them to publicise products from Nike (by matching their market position).

These are the reasons why I think Nike is successful and me, myself being a Nike addict , I know that Nike is a great brand and they have the most comfortable shoes on earth!!

Rebrand Personality

After rebranding, the gender of the person would switch to a female. She would be having a natural glow from her skin. She can be portrayed as a water goddess, having the natural grace and glow within her. Her body wouldn’t be as slim as today’s girls; she would be having a beautiful curvaceous figure. She would have an aura about herself and would be very subtle. A very warm  hearted and sweet individual with a good presence of mind. She would be the kind of person who doesn’t try to seek attention but people would be attracted to her because of her natural beauty and grace. Because of her beautiful personality she would be having a lot of true friends. Her attire would be casual clothes; yoga pants and a T-shirt. Her eyes a lighter shade of teal, hollow and mysterious. One would probably get lost looking into her deep, hollow and strikingly gorgeous eyes. Hair would be long wavy and blonde. Her face would be having a square profile and high cheekbones.

 Her voluptuous lips would be a shade of pink, scattered with speckles of moisture. Overall, a stunning female between 20-40 years of age with a naturally beautiful personality and grace.

                           

Current Brand personality

With the name H2O, I think it would definitely be a male. I can’t classify him into any race/culture, but if I'm asked to specify culture, it would be one of those tanned American men. He would be an extreme clean freak, with too clean skin. His skin wouldn't be having a smooth texture; it would be really dry from taking too many showers (maybe four times a day). I picture him dressed professionally, but it wouldn't be perfect. I mean he would be wearing an expensive suit but its arms would be long or it would be loose on him. He would get a professional hair but it wouldn't somehow suit his face or profile. His teeth would be really white/clean. He would be having a medium built body and would have blonde hair. His eyes would be a shade of teal and he would be having a face with a strong bone structure. He would be happy with his nearly perfect life but it wouldn't be something that he wishes/desires for. So overall we can say that H2O Plus would be an average looking male, with a professional profile and freaky clean life.

Rationale: H2O Plus

RATIONALE

PRODUCT- H2O PLUS COSMETICS

H2O Plus is probably a brand that no one has heard of but apparently the product is more effective and ‘skin- loving’ than the other skincare products out there. Product wise, H2O products can be compared to other big cosmetic companies out there. It’s only after use that one recognises the refreshing and enriching effect of the product. The main drawback I see is its logo and its advertising campaigns.

The reasons why I think this company needs a rebrand are the following:-

·        The letters/numbers aren’t properly spaced.

·        The plus sign and the swirly line just don’t match with the H2O symbol

·        ‘sea-derived skincare’ just don’t sound right. Makes it more vulnerable to suspicions and criticism.

·        Overall appearance of the logo isn’t eye appealing(it looks crappy)

·        Confusing at first sight- whether the product is made from pure water (H2O)? Is it water proof? Does it cause skin irritation (sea derived)? and many other questions.