LOGO REDESIGN

LOGO REDESIGN

LOGO REDESIGN

LOGO REDESIGN

The style/feeling that I want my logo to convey.

As my logo is that of a refreshing, sea derived skin care cream, I want my logo to convey the feeling of freshness. The feeling one gets when cool water trickles down their face on a hot and humid day or a soft breezy day. By using the Creams and scrubs H20 plus has to offer, the customer should feel the same cool, breezy effect on their skin. An angelic glow of natural, enriched skin.  The consumers should be able to feel the explosive coolness and the sweetness when the water trickles down their face

Pitch

After ‘laying my eyes’ on the logo for the first time, I was quite impressed by the composition of the logo. Nowadays we can see that the more popular the brand is, the more are its consumers. There are certain elements that could be a potential candidate for certain changes.  First of all the tag line ‘sea-derived skincare’ gives off a vague idea. It could be prone to a lot of criticism. Also the logo looks more masculine and could be considered for a male audience. I have redesigned the logo for this very brand and I have come up with a different aspect for this logo. My logo would be more feminine in appearance and would emphasize the company’s desires to sell this product to a female audience. I have also changed the tag line or the caption line of this logo. The new tag line ‘for the freshness within you’ is more attractive and makes it feel as if it was referring to you. The uniqueness and the composition of my logo would be eye-catching and would make the brand more popular. This could be of very attractiveness to the teenagers and middle age woman which could extremely profitable to the company in the long run.

Market Demographics of L'oreal

    Recently even young girls wear make-up, as young as 12-13 years of age. L'oreal target young teens. Women after marriage give up make up, so they target these groups as well. Successful working women with high and middle income in the urban areas are their main target. In some religion (Muslim) make up isn’t allowed so it is hard to find a place in Saudi Arabia. Asia, Europe and America are their main targets.Climate is another important factor so it is not possible to use make up in hot weather.

  HOW H2O PLUS AND L'OREAL COMMUNICATE TO THEIR SPECIFIC CLIENTELE

     L'oreal is able to communicate to their clientèle by using  famous actresses for their campaign and this is very effective to a certain level. Teens get  attracted to these kinds of campaigning and they are very useful as these ads are very eye catching to the audience. They use 'compliments' technique in their advertising techniques. Their tag  line "because you're worth it" makes a claim that we should be using the product for the high social status associated with it. All the actresses in l'oreal ads claim  that they use that specific product cause they're worth it. Also their products are very costly and high quality. People nowadays have the tendency of thinking that the higher the price the better the quality. All these techniques can clearly take their message across.

    H2O PLUS

    H2O Plus on the other hand have a target between 25-39 year old, their ads aren't that attractive as the ones for L'oreal. They mostly concentrate on the refreshing aspect of the product. Their brand name isn't very popular  and they don't have much commercial ads as l'oreal ( which explains its unpopularity.)While researching on this topic I just found a Japanese/Chinese (I'm not sure which one) ad. I haven't found any other commercial ads and they aren't able the message across as well as L'oreal. So this product is for those females who want to improve their natural beauty and give them refreshing looks.For someone who believes in the quality of the product and its natural ingredients rather then the short term stunning look. Their products are really costly and have good quality. But they don't have enough customers to get their message across.So these products are usually bought by female customers who care about the natural enrichment of their skin rather than buying chemical make up products that gradually ruins the natural glow of their skin.